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T3

Creating Awareness and Recognition for Over a Decade

T3’s award-winning styling products are “must-haves” for consumers and professionals – and Gear proved to be a “must-have” for T3. Since 2009, we grew the brand by creating awareness, affinity, word-of-mouth, and sales through a robust professional program involving celebrity stylists and agencies. Consequently, T3 products have shared the spotlight at the Venice Film Festival, the Oscars, Coachella, NY Fashion Week, Movie Premieres, Film Sets, and countless other red-carpet events.

 

In addition to securing national and international media coverage, Gear helped T3 win awards (including 12 Allure Best of Beauty awards), as well as assist with launching the brand in Canada, Germany, Italy, and France. Whether running media luncheons, virtual master classes, international press tours, or celebrity stylist social campaigns, Gear kept T3 center stage.

“Gear Communications has been supporting our brand for nearly 15 years. They’ve been a trusted mainstay on our roster of agencies, always going above and beyond and functioning as a true extension of our internal team.  The strength and depth of Gear’s press and hairstylist relationships has been an immense asset to our brand, resulting in a steady flow of coverage and, importantly, generating real affinity for the T3 brand among influential tastemakers. As the media landscape continues to shift, Gear stays agile and ahead of the game, adapting to new channels, outlets and editorial formats, and always evolving their strategies and relationships, ensuring that our brand maintains strong coverage and relevancy in the earned media space.” 

 

Karolina Bakalarova, T3 Executive Vice President, Marketing

T3 1

US LAUNCH YEAR ONE RESULTS

70 Billion +

IMPRESSIONS

2500 +

ONLINE PLACEMENTS

500 +

TOP TIER PRINT STORIES

500 +

RELATIONSHIPS WITH INFLUENTIAL STYLISTS & GROOMERS 

100 +

INDUSTRY AWARDS

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