Inspired by Alicia Yoon’s own experience with severe eczema, Peach & Lily is celebrated for its innovative formulas, which feature concentrated active ingredients made safe for even the most sensitive skin. Partnering with leading chemists and scientists, Peach & Lily combines potent ingredients like retinoids and peptides with Korean beauty technologies, to deliver clinical results with clean formulas that are kind to skin and planet.

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In just five years since launching its brands, Peach & Lily and Peach Slices, the company was approaching $100m in net sales, with continued high growth and strong profitability.

Peach & Lily’s first product, the Glass Skin Refining Serum, sparked the “Glass Skin” viral trend, selling a bottle every two minutes and garnering over 2.5B views on TikTok. In 2024, the brand is on track to become a top-five prestige brand at Ulta Beauty.

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To commemorate the Peach & Lily Five Year Anniversary, Gear Communications successfully:

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• Garnered coverage for founder/CEO Alicia Yoon and the brand through compelling business stories.

• Utilized the new affiliate program to secure product focused stories timed with the anniversary.

• Created buzz with the media surrounding the bi-coastal experiential bus activation in LA and NYC.

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Gear Communications played a key role in planning and executing the memorable brand anniversary activations that resonated with Peach & Lily's consumer audience. By coordinating logistics, curating immersive experiences, sourcing branded memorabilia, and securing media coverage, the agency ensured that the anniversary celebration reflected the brand's ethos of innovation, inclusivity, and self-care.