When Keurig, the single-serve coffee pioneer, wanted to solidify its position as an innovative leader while introducing a growing product platform, Gear hit the ground running.

 

We hosted an exclusive 15-year anniversary celebration at New York’s Morgan Library & Museum, providing 75 lifestyle, food and tech editors, as well as influencers, with a behind-the-scenes look at Keurig’s cutting-edge technology, including the new RIVO Cappuccino and Latte System.

 

Surrounded by custom art installations that created immediate social media buzz, attendees witnessed Keurig’s “must-have” appeal firsthand through a creative video focused on the history of the company, as well as access to the brands’ scientists and executives, all while enjoying top-tier catering.

 

This led to 238,000,000 media impressions, coverage in 58 popular publications, a “12 Days of Christmas” Today Show feature, and record RIVO sales.