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Harnessing the Power
of PR and Marketing
 
We’re constantly on the alert for opportunities to help our clients showcase their products, and are proud of our record of success. National publicity and grassroots campaigns for Janome, T3, TomTom, Rowenta, Krups, BeerTender and our other clients have resulted in:
T3 Barbie Hairdryer launch for Barbie’s 50th Anniversary - Targeted placements in beauty and fashion magazine such as InStyle, WWD and Allure, viral campaign with website counting down 50 days to product launch featuring beauty tips & trivia.
Rowenta Extreme Ironing – over 200 national and international broadcast placements as well as over 300 major print hits as a result of this two-week nationwide campaign.
Krups coffee and espresso – over 50 broadcast placements and 75 major print hits for “How to brew the perfect cup of coffee and espresso."
We have won recognition for our clients in the national media, including such outlets as Newsweek, AARP, InStyle, Metropolis, The Washington Post, The New York Times, Men’s Health, Parent’s, Good Housekeeping, O, Martha Stewart Living, CNN, Today Show, and Good Morning America.
Our Annual Total Home Event
This annual Gear Communications event held in conjunction with Coaction PR, our New York affiliate office, attracts an exclusive list of high-end companies eager to share their holiday gift ideas with top editors and online media in Manhattan.
Held each June at a trendy and easily accessible location, over 100 top media attend the day-long event by appointment. A sampling of outlets that attended the 2009 event include: Good Housekeeping, Parents, Redbook, InStyle, Apartment Therapy, Town & Country, Real Simple, Prevention, O, Metropolitan Home, Elle, Cookie, Shape, Modern Bride, Bride’s, Family Circle and many more.
Partial list of past and present clients:
Haan*
Janome Sewing Machines*
T3 (Hair Care Products)*
TomTom GPS*
BeerTender
Braun
Calphalon
Converse
Dunkin Donuts
Duracraft
Krups
Mode (Home Recycling Center)
Mundial
Rowenta
Veryfine Fruit Juice
*Denotes Current Clients
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© Gear Communications 2009