of PR and Marketing
We’re constantly on the alert for opportunities to help our clients showcase their products, and are proud of our record of success. Examples of PR and grassroots campaigns for a sampling of our Clients include:
T3 Barbie Hairdryer launch for Barbie’s 50th Anniversary - Targeted placements in beauty and fashion magazine such as InStyle, WWD and Allure, viral campaign with website counting down 50 days to product launch featuring beauty tips & trivia.
Mercedes Benz Fashion Week Fall 2010 – represented T3 backstage at four shows resulting in major placements in such publications as Allure, Vogue, Style.com, and WWD among others.
Hair Stylists/Influentials – work side by side with scores of top celebrity stylists and stylist agencies putting product into the hands of these T3 brand ambassadors, garnering national publicity and extensive word-of-mouth on an on-going basis.
Keurig Vue Brewing System Product Launch Event – Held exclusive media event in New York City to introduce the latest innovation from Keurig, the Vue Brewing System. Over 70 long-lead editors attended this highly-successful evening event. To date, this launch has results in placements in such publications as Family Circle, Men’s Fitness, Muscle & Fitness, Dr. Oz, The Nest, Womansday.com FitnessMagazine.com among others. In addition to media, many highly influential lifestyle experts attended the event resulting in a storm of social media posts and activity to announce the new brewer.
Rowenta Extreme Ironing – over 200 national and international broadcast placements as well as over 300 major print hits as a result of this two-week nationwide campaign.
Krups coffee and espresso – over 50 broadcast placements and 75 major print hits for “How to brew the perfect cup of coffee and espresso."
We have achieved recognition for our clients in the national media, including such outlets as Newsweek, AARP, InStyle, Metropolis, The Washington Post, The New York Times, Men’s Health, Parent’s, Good Housekeeping, O, Martha Stewart Living, CNN, Today Show, and Good Morning America.
Our Annual Total Home Event
This annual Gear Communications event held in conjunction with Coaction PR, our New York affiliate office, attracts an exclusive list of high-end companies eager to share their holiday gift ideas with top editors and online media in Manhattan. Held each June at a trendy and easily accessible location, over 100 top media attend the day-long event by appointment. A sampling of outlets that attended the 2009 event include: Good Housekeeping, Parents, Redbook, InStyle, Apartment Therapy, Town & Country, Real Simple, Prevention, O, Cosmopolitan, Elle, Shape, Glamour, Bride’s, Family Circle and many more. Partial list of past and present clients:
T3 (Hair Styling Products)*
Bailey Doesn’t Bark*
Veryfine Fruit Juice *Denotes Current Clients